Zovos AI is agentic compliance infrastructure for community banks and credit unions. This kit defines the voice, the mark, the palette, and the type system that carry the brand from landing page to regulator-facing report.
Short, ownable, and phonetically distinct. The hard "Z" lands with authority — appropriate for a tool compliance officers trust with their exam.
The full wordmark sets in Newsreader. The "Zovos" portion is roman; the "AI" portion is italic, rendered in brand amethyst. In all-roman contexts (URLs, sentence prose, legal copy) the company name renders as plain text "Zovos AI" without italic styling.
Working tagline: "Compliance that keeps up."
The buyer is a Chief Compliance Officer at a $500M–$10B asset community bank or credit union. Overworked, technical-but-not-engineer, conservative, evaluated by examiners.
The brand needs to read as institutionally credible and editorially smart — not as a Brooklyn-coded AI startup. Dark, restrained, confident. We sell to regulated institutions.
The mark is a ribbon-Z on a dark background. It appears across five approved surface treatments. Maintain clear space equal to the height of the "Z" ribbon on every side.
Newsreader — roman "Zovos" with italic "AI"--amethyst-0.03em at display sizesopsz 72 on display headlinesDark by default — pitch black with amethyst accent. The palette is engineered for an editorial dark mode; the light-mode amethyst is deepened for contrast on warm paper. Tap any swatch to copy its hex.
Newsreader for display, Libre Franklin for body, JetBrains Mono for everything machine. The pairing carries editorial-American DNA — institutional credibility for a product sold to community bank compliance officers.
Patterns that recur across the product surface. Buttons, chips, eyebrows, cards, and the framework-code element — the brand's most recognizable typographic move.
Headline pairs below the rule.
The recurring brand element — mono with bullet separators.
Sets expectations for community banks using third-party AI vendors in lending and deposit decisions. Effective September 2026. Action required
Three principles applied to every written surface — landing pages, emails, product copy, sales decks, error messages. A brief from a smart colleague, never a vendor pitch.
Community bank CCOs read enough regulation. Our writing should feel like a brief from a smart colleague — never a vendor pitch.
Concrete numbers, named regulations, real timelines. Specificity is credibility — and it's what an examiner respects.
Dark, editorial, quiet confidence. Zovos sells to regulated institutions. Nothing should feel like crypto marketing — no exclamation points, no rocket emojis.